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MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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A market contains subgroups of people with varying interests, values, and behaviors. To maximize your effectiveness in reaching these subgroups, many companies will divide the total population into market segmentation. The four fundamental factors that marketers use to identify market segmentation are
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