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Category > Business & Finance Posted 28 Apr 2017 My Price 7.00

significant household purchase

Please help me to solve my problem


INSTRUCTIONS

  1. Select a product, one that would be a more significant household purchase (a big ticket item) than an everyday product. Describe the consumer buying process covered in module readings as it relates to this purchase.
  2. Using a table as the sample below shows, select an everyday product (dog food, cell phones, running shoes, etc.). Show how different versions of the product are aimed toward different market segments. Use the note section for explanatory comments or observations.This chart can be approached in two ways. In this example, products produced by different companies in the same category (make-up), are identified for different market segments. Another way is to select one company (Purina, Nike, etc.) and show how items in their product lineup are marketed towards different segments.
  3. Include a paragraph summary explaining how the marketing mix differs for each segment in the chart.NOTE: Market segments break down a larger market into smaller, more homogenous groups using demographic (age, gender, education, income), geographic, psychographic (consumer based interests or activities), and behavioral (usage, buying habits) characteristics. The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering.

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SuperTutor
(15)
Status NEW Posted 28 Apr 2017 01:04 AM My Price 7.00

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file 1493341746-Solutions file.docx preview (56 words )
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