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| Teaching Since: | May 2017 |
| Last Sign in: | 353 Weeks Ago, 1 Day Ago |
| Questions Answered: | 20103 |
| Tutorials Posted: | 20155 |
MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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Part 1
During the business-to-business buying process, buyers acquire goods and services they will use as inputs into manufacturing, use in the course of doing business, or put up for resale.
Buyers are unique; salespeople must tailor their actions accordingly. Write a 1-2 page essay in which you answer the following questions:
Part 2
Read the Chapter Case on page 80 and answer the 4 questions that follow in 1-2 pages.
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