The world’s Largest Sharp Brain Virtual Experts Marketplace Just a click Away
Levels Tought:
Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | Apr 2017 |
| Last Sign in: | 328 Weeks Ago, 3 Days Ago |
| Questions Answered: | 12843 |
| Tutorials Posted: | 12834 |
MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Catherine is a manager for a grocery store chain.  She is attempting to forecast the sales of a particular brand of canned goods for the upcoming month. She has collected 9 months of historical data that lists sales along with advertising levels, price promotions, and direct mail activity. She has also gathered data from corporate on this monthâs planned level of advertising, price promotion, and direct mail activity and wants to build a forecast consistent with historical data.Â
If Catherine wants to develop a forecast of sales based on advertising, price promotion and direct mail, her problem can best be modeled as
-----------