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    Harvard university
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Category > Business & Finance Posted 28 Apr 2017 My Price 4.00

grocery store chain

Catherine is a manager for a grocery store chain.  She is attempting to forecast the sales of a particular brand of canned goods for the upcoming month. She has collected 9 months of historical data that lists sales along with advertising levels, price promotions, and direct mail activity. She has also gathered data from corporate on this monthâs planned level of advertising, price promotion, and direct mail activity and wants to build a forecast consistent with historical data. 

If Catherine wants to develop a forecast of sales based on advertising, price promotion and direct mail, her problem can best be modeled as

Answers

(15)
Status NEW Posted 28 Apr 2017 01:04 AM My Price 4.00

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