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| Teaching Since: | Apr 2017 |
| Last Sign in: | 327 Weeks Ago, 4 Days Ago |
| Questions Answered: | 12843 |
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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
1)Â Â Â Â Â Mercedes-Benz of San Francisco advertises that it has been owned and operated by the same family in the same location for fifty years. On that basis it makes two claims: first that it has lower overheads than other dealers in the area because it has owned the land for fifty years; and secondly that it charges lower prices because of its lower overheads.
Discuss the logic of these claims
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