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Category > Business & Finance Posted 28 Apr 2017 My Price 4.00

Starbuckâs Coffee Company

In the case discussing Starbuckâs Coffee Companyâs expansion in China, all of the following are true, except:

 

Starbuckâs positioned its stores and products in the premium category and charged higher prices 

The company aimed to gain market share primarily from local competitors serving the tea market

Starbuckâs followed an adaptation approach with some of its products to match local taste preferences

Its mandarin language name had positive connotation in the minds of customers

Answers

SuperTutor
(15)
Status NEW Posted 28 Apr 2017 01:04 AM My Price 4.00

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