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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
QUESTION 24
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Do each of the identified competitorsâ products appeal to the intended target market of Starbuckâs?
What degree of loyalty do competitors command in the coffee/tea market?
What is the potential threat from substitute products entering the market?
What government regulations impact the safety training of potential employees?
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One of the key takeaways from the interview with Starbuckâs CEO Howard Schultz was the assertion that
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Starbuckâs is on a continuous growth trajectory, regardless of the cost
Growth on its own is not a strategy
Expansion in China was not as important as the entry into the Italian market
The first Starbuckâs store in Pikeâs place market in Seattle was going to be closing down
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