As seen in class (video), MyGymâs approach to international expansion relied on which of the following, in terms of their product/service policies:

 

All the classes, activities and schedules were strictly standardized to match operations in the U.S.

They adapted most everything to the local preferences, including language, length of classes, etc.

Their product policies were dictated from U.S. headquarters, without any input from the local partners

MyGym relied exclusively on local level advice from joint venture partners and used a âhands-offâ management approach >

 

 

 

As discussed in class, Marvel Enterprises does all of the following, except:

 

Licenses its intellectual property to outside parties for movies and other products

Receives royalties for partnering with large film studios that license its characters

Engages in movie production activities on its own

Has a large international presence through its Marvel International branch located in the U.K.

 

 

 

The key element of political risk of greatest concern for global companies is ________. (Think about our discussions about Turkey and Venezuela.)

 

the cost of transporting materials and goods

disruptive political change

currency and liquidity problems

letting past political events blind future opportunities

 

 

Subway (sandwiches) shops are popping all over the world and rival McDonaldâs in terms of number of locations worldwide; which contractual entry mode does the company follow:

 

Licensing

Franchising

Exporting

Management contracting

 

 

Strategic alliances allow two (or more) companies to do all of the following, except:

 

Gain access to each otherâs distribution systems

Leverage the strengths of the companies involved for market success

Avoid partner conflict

Share the costs of market entry into foreign markets

 

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Status NEW Posted 28 Apr 2017 02:04 AM My Price 10.00

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