(2-3 pages)

Deborah enters your office, and you notice that she looks apprehensive. “Hi, Deborah. What’s up?” you ask, hoping that nothing is wrong.

“Well, your team is doing an excellent job researching, and you’ve been keeping me up-to-date on your findings. My concern is that we are approaching this from a narrow-minded approach.”

“How so?” You ask. You are puzzled. “Our team has been looking at every aspect of the company and considering both internal and external pros and cons.”

“We need your findings put into some kind of management system so we can really see where we are headed regarding our global expansion. I think we need to cover our bases here. Please report back to me next week with your thinking put into a framework.”

Complete the following:

• A balanced scorecard suggests that we view the organization from four perspectives (the learning & growth perspective, the business process perspective, the customer perspective, and the financial perspective). Briefly discuss these four perspectives analyzing what each means to your organization? Based on this analysis:
• What other strategies would be a good fit for your company profile?
• Provide a brief overview of these strategies. 
• Why is it important to have more than one strategy in mind when pursuing global expansion? 
• The materials found in the M.U.S.E. may help you with this assignment such as the audio file Choosing a Strategy. This file provides real-world experience that may help you with this assignment. In addition to your textbook material, here are a few resources that may help you learn more about the basics of the balanced scorecard:
  • http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard
  • http://ap-institute.com/kpi-white-papers/what-is-a-modern-balanced-scorecard.aspx

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

You decide that Deborah has brought up another good point that should have been discussed in the beginning of the project. You make a note to add this to a list of project management ideas to help make future projects go smoother.

Complete the following:

• What other strategies would be a good fit for your company profile?
• Provide a brief overview of these strategies.
• Why is it important to have more than one strategy in mind when pursuing global expansion?

 

J

Running Head: Global business case analysis 1 Unit 2 IP
Jarod Jones
MGMT690-1701B-01
03/01/2017 Running Head: Global business case analysis 2 Selected tools for global strategy
According to the discussion presented earlier, it is evident that the tools selected will work
best for a global strategy. I am convinced that the tools will serve as the most ideal proposition for
business to go global.
The PESTEL analysis tool is a good one for the business to adapt a global strategy. This tool
is used by an organization to recognize the exterior aspects within its surroundings. This could cause
an impression on the processes in which the company engages in. It involves identification of
opportunities and threats. PESTEL stands for political, economic, social, technological
environmental and legal issues whereby the political factors give insight into the laws that govern
labor, consumer protection, taxation regulations, safety and health regulations, environmental
regulations and trade restriction. Economic factors will provide necessary information with regard to
rates of inflations, tax interest rates, trade regulations and exchange rates. Social influence will
provide information with regard to country nationals, demographic, distribution of wealth and
adjustments in lifestyles. Legal factors will encompass patent infringement or other laws that
protects entry of illegal products and business services. In the final analysis, the environmental factor
will entail cyclical weather, waste and material disposal and availability of energy.
The SWOT analysis technique will be used on the way in which the organization will
conduct its products and provide its services in the market. This will equip it with the best strategies
to achieve future growth within its line investment. This technique will give the business a
comprehensive understanding of the strengths and weaknesses and further helping the business spot
opportunities. SWOT, is both internal (strengths and weakness) and external (opportunities and
threats). Running Head: Global business case analysis 3 If the business can access capital, equipment, credit and loyal customers these are noticeable
assets. The business needs to reflect on distinguishing their products and services demonstrating to
be a hindrance to the success of the company.
I will disapprove people who chose an additional tool rather than SWOT and PESTEL by
challenging them to prove applicability of their choice techniques by involving them in a discourse
to prove how the techniques can contribute to the growth of the company and improve on it global
strategies.
The market analysis through the SWOT analysis, internally demonstrated that the
company is able to compete favorably owing to the fact that it is endowed with a number of
strengths. It has a stable management system and it has visionary leaders to enable it
overcome its weaknesses. Further, the strategic planning in place will enable the business to
mitigate the threats that it faces and utilize available opportunities. Running Head: Global business case analysis 4 References
2005. SWOT analysis for management consulting. SRI Alumni Newsletter (SRI International), 1.
2005. Turning Downturn Into Major Upturn. IEEE Engineering Management Review, 33(2), 47-50.
2005. Strategy : Managing a Downturn. Retrieved 29-08-2010 from
values.com/article.php?aid=510
1986. Gearing up for Change. Management Decision, 24(6), 12-15.
1974. MBO turned upside down. Management Review, 63(8), 4-8. http://www.leader

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