LEG500 Week 9 Assignment 4: Rubric
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property 1. Thoroughly researched three to five (3-5) ethical issues relating to marketing and advertising,
intellectual property, and regulation of product safety and examine whether PharmaCARE
violated any of the issues in question.
2. Thoroughly argued for or against Direct-to-Consumer (DTC) marketing by drug companies.
3. Thoroughly determined the parties responsible for regulating compounding pharmacies under
the current regulatory scheme, the actions that either these parties or the Food and Drug
Administration (FDA) could / should have taken in this scenario, and whether PharmaCARE could
face legal exposure surrounding its practices. Thoroughly supported your response.
4. Thoroughly analyzed the manner in which PharmaCARE used U.S. law to protect its own
intellectual property and if John has any claim to being the true “inventor” of AD23. Thoroughly
suggested at least three (3) ways the company could compensate John for the use of his
intellectual property.
5. Thoroughly summarized at least one (1) current example (within the past two [2] years) of
intellectual property theft, and examine the effect on that company’s brand.
6. Thoroughly analyzed the potential issue surrounding the death of John’s wife and other potential
litigants against PharmaCARE as a result of AD23.
7. Thoroughly specified both the major arguments that John can make to claim that he is a
whistleblower and the type of protections that he should be afforded. Thoroughly justified your
response.
8. Exceeds number of required references; all references high quality choices.
9. 0-2 errors present

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