APPENDIX 1
Case Study Report’s Format The format for all case study reports is detailed below. In the elaboration of each of these sections,
the student should include concepts from the chapter covered in the course. I. Introduction Brief history of the company Information about the industry – including Five Forces, PESTEL, Benchmarking,
Strategic Group Map, driving forces of industry change, etc. Company mission (stated or implied) Company objectives and goals (stated and implied) Company strategies [should link to company objectives or goals] Complete SWOT analysis (include support) Analysis of financial data for two to three years (Include analysis of the income
statement, balance sheet using appropriate financial ratios. Financials for some
companies can be found in the company’s annual reports or from sources like
Yahoo Finance, etc. ) II. Main Body of the Paper Statement of Problems and Purpose of analysis (Specify the salient problem, and
explain why selected.) Identification of strategic alternatives available (a minimum of three mutually
exclusive alternatives: explain logic and feasibility, and give advantages and
disadvantages at the corporate and SBU level). Recommended strategic alternative Implementation plan (activity plan) recommended for the company (including
challenges and issues). Evaluation and control plan [optional] III. Conclusion Short Summary Reference section Support materials for the Company. (Research documentation)

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