BUL 2242 - Corporate Research Project
Directions:
You are to choose one Fortune 500 Company (may be public or private) to
research using the corporate profile and company reputation questions below to get you
started and assist you in your research. Look for a company that interests you and one
that you would like to invest in, if you could. You are not limited to only these questions.
If there is other information you wish to know about the company and incorporate that
into your research paper, please do. You do not have to address every question below, but
your research should be comprehensive enough to give the instructor thorough research
information about the company you chose. Do not plagiarize! Do your research and
then tell it in your own words. If you need to quote something, please give credit to that
source. Your research paper should be no more than 4 typed pages and no less than
2 full typed pages – single spaced with double spacing between paragraphs. You are
to cite at the end of your paper all sources from which you took your information.
You MUST have at least 2 different sources from which you find your information.
Be complete in your citation format. Your grade will be based on how thorough your
information is on your chosen company. The instructor should be able to read your
summarization of a particular company’s portfolio as an interested consumer would when
considering purchasing stock in this particular company. This written
assignment may be typed directly into the Submission Box or
may be submitted as an Attachment that is in the format of A
MICROSOFT WORD DOCUMENT!
Information Sources:
Try using the search engine “Google” and the search string: “name of
company” to find a company’s website. Company web pages will often list
branches/subsidiaries/facilities locations, provide overview of company operations, give
company policy on such issues as environment and diversity, company press releases,
SEC filings, annual reports, product listings, executives and other useful information.
Also, the public libraries have publications that give information on many Fortune 500
companies.
In researching a corporation, there are several categories that you should consider finding
information about:
Corporate Profile
Company Reputation
Labor Issues
Environmental Issues
Money and Politics
The first place to begin is information on a company’s profile. This information will help
you understand the company you are dealing with and help guide the rest of your
research.
Corporate Profile Sample Questions: 1. Who are the executives and board of directors? How much do they get paid
(and other compensation)? How much stock do they own? You do not have
to name each of the directors, but report how many are on the BOD, the
average compensation, stock held, etc.
2.
3.
4.
5.
6.
7.
8. What are the financial indicators for the firm? (profit, debt, sales, growth, etc.)
How many employees, occupational categories, union base, wage levels?
What is the parent/subsidiary structure of the firm?
Where does the company have facilities? Where is it headquartered?
What major products does it produce?
Is the company involved in business outside this particular industry/business?
What do the firm leaders articulate as goals for the company’s development?
What are the business plans for the coming year? What are areas of
growth/downsizing? How do they see themselves in the industry?
9. What is the production or service delivery process?
10. Is it a public or private company?
Company Reputation Sample Questions:
1. Has the company been involved in any bad business deals?
2. Does the company have poor community relations in our local area or in other
locations?
3. Have the company or any of its subsidiaries or any company affiliated with
executives for board members filed for bankruptcy?
4. Have there been shareholder actions against the company and were they
successful? How did the company respond?
5. Has any organization called for a boycott against the company or its products?
Why?
6. Is the company a near monopoly within the industry?
7. Has the company used aggressive business tactics that have a bad impact on
workers or the local community?
8. Have there been any product liability lawsuits against the company?
9. Do they have facilities in other countries? Do they have a record of actively
supporting those governments?
REMEMBER: You are not limited to answering only these questions in your paper.
Think of information that would be helpful to you, as a consumer or potential
shareholder, that you would want to know regarding the company you select.

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