Market development entails:

A.Seeking new market segments or new applications for existing products

B.Forming a strategic alliance with a firm in a new business

C.Investments in resources that may increase market share in the current business

D.Modification of existing products to create new market segments

E.Acquisition of an organization in the same line of business

 

A multidomestic approach to international markets:

A.Is almost always preferable to a global strategy

B.Involves custom tailoring of products and services around individual market needs

C.Is almost always less costly than a global strategy

D.Is only appropriate when economic efficiencies are possible

E.Involves the production and marketing of one product design throughout the world

 

Market penetration entails:

A.Increasing market share in the current business through advertising, promotions, or a stepped-up sales effort

B.Acquisition of an organization in the same line of business

C.Vertical integration combined with horizontal integration

D.Forming a strategic alliance with a firm in a new business

E.Modification of existing products to create new market segments

 

During the decline stage of the industry life cycle:

A.Tight cost controls leading to efficiency are essential

B.Competition is no longer based on price

C.Demand is increasing

D.New entrants are common

E.Products are highly differentiated

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Status NEW Posted 06 Jun 2017 06:06 AM My Price 6.00

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