ow Amazon uses the grand strategies of concentration
Instructions:
• Sources must be academic sources and in APA format
• Must contain three credible sources, with in-text citations
• Must be clearly written in complete sentences, with relevant information
• No content from other student's papers, this includes sources or citations, no plagiarism
• This document must be four pages long without references or title page Amazon's Strategy for Growth
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1. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth. Include the following:
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2. Concentration: o Increasing the current customers' rate of use o Attracting competitors' customers
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3. Market Development o Opening additional geographic markets o Attracting other market segments
4. Product Development o Developing new product features
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Posted 06 Jun 2017 06:06 AM
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