QuickHelper

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Teaching Since: May 2017
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  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

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  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Business & Finance Posted 06 Jun 2017 My Price 15.00

International Marketing

Question description

 

Analyze and evaluate a brand that has expanded globally and critically evaluate the brand's current competitive marketplace.For example, before starbucks entered China, what other coffee shop offerings existed, and how did starbucks compete with China's traditional cultural preference of tea? Discuss the adjustments you intend to make in the 4Ps to respond to customer needs and  cultural differences of the country/location of new business venture

What are the key drivers that today's international marketer must understand in planning for the international marketplace? What is the role of each international driver in implementing each of the strategic efforts?

Which of the international drivers and strategic efforts are likely to change more often and more rapidly?

Answers

QuickHelper
(10)
Status NEW Posted 06 Jun 2017 06:06 PM My Price 15.00

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