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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Marketing report on consumer behaviour
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I'm doing one part of my report focus on consumer behaviour with question "Discuss the cultural, social, personal and psychological factors that affect buying/consumer behaviour of your service brand". I dont know the layout and what i should write inside step by step, and the reliable references to take. Please help me discuss this one :) I dont need full work, just want to be clear with the headlines of each small parts in it and what to write or to discuss inside. Thank you!
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