Journal of Business Cases
THE DUE DATE IS 4/25 AT 5PM
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THIS CASE ANALYSIS SHOULD BE AT LEAST 4 PAGES LONG IN APA FORMAT. BE SURE TO PROPERLY CITE ALL SOURCES. DO NOT ACCEPT THIS ASSIGNMENT IF YOU ARE NOT GOING TO WRITE AN ORIGINAL CASE ANALYSIS, OR IF YOU ARE NOT GOING TO READ THE CASE AND DO AN IN DEPTH ANALYSIS ON A GRADUATE LEVEL. YOU MUST APPLY THE CUSTOMER VALUE FUNNEL IN THE ANALYSIS. THE ASSIGNMENT WILL BE UPLOADED TO A PLAGIARISM CHECKER PRIOR TO ACCEPTANCE. IF YOU HAVE A QUESTION, PLEASE ASK.
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BOOK:Â Superior Customer Value - Strategies for Winning and Retaining Customers, Third Edition, by Art Weinstein, CRC Press/Taylor & Francis Group, 2012, ISBN: 978-1-4398-6128-8
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ANSWER QUESTION #1 IN 2 PAGES. LIST AND APPLY ALL ORGANIZATIONAL FACTORS IN YOUR ANALYSIS. (CUSTOMER VALUE FUNNEL)
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QUESTION 1.
EXPLAIN HOW THE FOCAL ORGANIZATION (LEVEL 3) CREATES VALUE FOR ITS CUSTOMERS. WHAT STRATEGIC CHANGES ARE REQUIRED TO DELIVER OUTSTANDING VALUE TO ITS CUSTOMERS. WHAT STRATEGIC CHANGES ARE REQUIRED TO DELIVER OUTSTANDING VALUE TO ITS CUSTOMERS?
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QUESTION 2. What strategic changes are required to deliver outstanding value to its customers? - write a 1 page letter to BoA's CMO focusing on 3 customer value priorities to pursue (this letter should include one or more agenda items that were not identified in the case).
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QUESTION 3. DO CUSTOMERS (LEVEL 4) PERCEIVE VALUE AS UNSATISFACTORY, SATISFACTORY, OR SUPERIOR? WHY? WHICH ATTRIBUTES DO CUSTOMERS VALUE THAT ARE NOT RECEIVING ADEQUATE ATTENTION BY THE ORGANIZATION? 1 PAGE
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Click this link to read case: http://aabri.com/manuscripts/152152.pdf
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Posted 28 Apr 2017 05:04 AM
My Price 20.00
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file 1493358053-Solutions file.docx preview (56 words )
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