QuickHelper

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 353 Weeks Ago, 3 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Business & Finance Posted 07 Jun 2017 My Price 15.00

business help ASAP need in time

Question description

 

 i have the answers to this question i just need a business tutor to put them in tempelate.If you know how to solve it then only you can put it into the given tempelate so please Ask for it iF you really are capable

 
 
 
 

Before you start the assignment, read the "Concept testing" note and the "Nestle Contadina Pasta and Pizza (A)" case(you may skim through the pasta part and focus on pizza 

You will most likely want to use Excel for the calculations but please submit a PDF file. Do not upload a spreadsheet. Make sure that I can follow how you have obtained the different numbers.

• Using the BASES model described in Exhibit 9 of the case, forecast the estimated demand (trial and repeat) for the two pizza options under consideration: Pizza and Topping and Pizza Only. Most of the data needed for the forecasting exercise is available in Exhibit 21 but there are some numbers in the text and other exhibits. Hint: In Exhibit 21 there is a big difference between Contadina users and non-users on the top two box scores. This will affect the forecast depending on what proportions are used for Contadina users vs. nonusers in the population.

• Calculate the expected revenues and make a go/no go recommendation based on the metric used by Nestle.

• On p. 14 (2nd to last paragraph), Nestlé’s marketing research department cautions us that parent brand usage could vary from 5% to 25%. Check the sensitivity of the forecast under 5%, 15%, and 25% parent brand penetration scenarios.

Answers

QuickHelper
(10)
Status NEW Posted 07 Jun 2017 07:06 PM My Price 15.00

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