Miss Natalia

(14)

$20/per page/Negotiable

About Miss Natalia

Levels Tought:
Elementary,High School,College,University

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Calculus,Computer Science,Environmental science,Health & Medical Hide all
Teaching Since: Apr 2017
Last Sign in: 266 Weeks Ago, 3 Days Ago
Questions Answered: 6064
Tutorials Posted: 6070

Education

  • Doctor of Education in Educational Leadership with a Specialization in Educational Technology
    Phoniex University
    Oct-1999 - Nov-2005

Experience

  • HR Executive
    a21, Inc.
    Nov-1998 - Dec-2005

Category > Information Systems Posted 08 Jun 2017 My Price 10.00

The major customer-related activities on the two websites and how they are supported by information technology.

 

Mini-Project Assignment #2

Strategies of Customer Relationship Management and E-Commerce

 

Purpose of the Assignment:

 

This assignment has a two-fold purpose:

 

1. To help students better understand Customer Relationship Management (CRM) and the e-commerce strategies via a company’s website.

 

2. To find out how effectively Customer Relationship Management contributes to e-commerce with the applications of information technology.

 

Requirements of the Assignment:

 

Visit the websites of Dunkin Donuts at http://www.dunkindonuts.com and Krispy Kreme Doughnuts at http://www.krispykreme.com and identify the following:

 

1. The major customer-related activities on the two websites and how they are supported by information technology.

 

2. The effective e-commerce and CRM strategies, applications and services on both websites.

 

Write a short report on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion. The report should be in APA (American Psychology Association) style but without a cover pager. The report should be word-processed in Times New Roman 12 pt font and double spaced, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, illustrations, and references. Fewer or more pages will result in points deduction.

 

The report should include the following parts (in order to save paper, no cover page! Otherwise, some points will be taken off):

§ Your name and course information

 

§ Title of the report

 

§ Abstract of the report (should be single spaced)

 

§ Main findings with comparison, contrast, and discussion in details

 

§ Conclusion

 

§ References (not counted for the requirement of report length)

Answers

Miss Natalia
(14)
Status NEW Posted 08 Jun 2017 10:06 AM My Price 10.00

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