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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
My favorite product that I have purchased using social media was hair extensions from a local hair boutique in Charlotte, NC. This local hair store has great reviews and affordable prices to fit the budget of any femaleâs personal budget. The name of this company is âThe Hair Palaceâ and on the profile page of its Instagram profile, it states âwe warranty our hair for 1 year no matt, tangle or sheddingâ. This statement is what caught my attention. âThe Hair Palaceâ social media account on Instagram has 26,500 followers and 5,714 post of pictures of their customers with their hair extensions installed. This account informs the followers if there are sales, new products, and videos of the hair extensions. There is information in the profile that provides the location of this hair boutique, phone number and website to give you all the information you need.
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The positioning statement that the company used was:
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For each beautiful and unique person, The Hair Palace will provide the most elite line of luxury hair extensions. The Hair Palace is known for carrying unprocessed virgin hair bundles which are chosen through a rigorous hand-picking procedure from top quality donors. Our luxury hair extension company promises luxury hair extensions which comes with a warranty to ensure you are receiving our finest line of hair
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