Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Apr 2017 |
Last Sign in: | 237 Weeks Ago, 2 Days Ago |
Questions Answered: | 12843 |
Tutorials Posted: | 12834 |
MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
GUIDELINES
1. Respond to the Two case questions below (maximum of 300 words total for both).
2. You may create up to one exhibits/charts/diagrams maximum which do not count toward your word
count.
4. All references must be cited.
Beijing Jeep Co. and the WTO
Case used with permission of Professor Michael Young.
This case captures Beijing Jeep (BJC) at a time when the global and industry environment were in a
period of major transition. Thus the firm had to face a number of major strategic and cultural
challenges.
Case Questions:
1. What are major challenges in the business and institutional environment that Beijing Jeep is
facing at the time of the case?. What are the positive strategic adaptations that the firm has
instituted?
2. The relationship with DaimlerChrysler played a significant role in the China strategy for Beijing
Jeep. What could BJC have done better to strengthen its ties with the parent firm?
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