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| Teaching Since: | May 2017 |
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MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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Marketing Plan: Company Overview and Market Research
ï‚·
Overview of Company
ï‚·
Market Research Strategies
ï‚·
Analyzing Macro
-
environment
-
PEST
Analysis
In this section of the Marke
ting Plan, you will introduce
the fictional company you have selected/created, allowing the
reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by
companies
that have incorporated a solid marketing research strategy in order to better understand the industry,
competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro
environment using a PEST analysi
s. This will lead to a better understanding of how changes in the political/legal,
economic, socio
-
cultural, and technological environment will affect your company
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