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| Teaching Since: | May 2017 |
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MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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‘It is delusional and cult-like:’ Lululemon employee slams the ‘hypocritical’ company in scathing essay and reveals horrifying details about what it’s really like to work for the brandÂ
1.) Â How does an email like this affect a company and brand? Explain your answer.Â
2.) Â How should a brand or company respond to an email and bad publicity like this?Â
3.) Â If you were in charge of branding, how would you look to re-brand the idea and image of the company?Â
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4.) Â Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?
minimum 5 sentences to each question
Hel-----------lo -----------Sir-----------/Ma-----------dam----------- T-----------han-----------k Y-----------ou -----------for----------- us-----------ing----------- ou-----------r w-----------ebs-----------ite----------- an-----------d a-----------cqu-----------isi-----------tio-----------n o-----------f m-----------y p-----------ost-----------ed -----------sol-----------uti-----------on.----------- Pl-----------eas-----------e p-----------ing----------- me----------- on----------- ch-----------at -----------I a-----------m o-----------nli-----------ne -----------or -----------inb-----------ox -----------me -----------a m-----------ess-----------age----------- I -----------wil-----------l