Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 339 Weeks Ago, 6 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Business & Finance Posted 12 Jun 2017 My Price 14.00

University of Phoenix Marketing Research

 

Choose a company whose products you are familiar to use as the example for this exercise.

Design a mock up survey to gain primary data about your market.

  • Choose the method you will use for your survey. (i.e. pamphlet, telemarketing, focus group, internet, etc.)
  • Use four different types of questions and two cross reference target market characteristics (that is at least six different question types)  Please refer to Chapter 8 and the Wendy examples as well as week 2's lecture.
  • If you chose a pamphlet or focus group, use Microsoft Publisher, Word, or Adobe Photo Shop in order to design a pamphlet, double sided card, or worksheet.  Attach it as a pdf file.
  • If you chose an internet survey, use Survey Monkey.
  • Provide the link to the survey in your paper and/or a copy of it if you use Survey Monkey.
  • If you chose telemarketing, provide a script. 

Write a 500 to 700 word essay

  • Explain why you chose the types of questions you chose while discussing each type of question individually and its purpose.
  • Explain why you chose the method you would use to attain the information. i.e. handout, telemarketing, or internet survey.

No resources necessary. 

Answers

Dr Nick
(4)
Status NEW Posted 12 Jun 2017 05:06 PM My Price 14.00

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