Step 1: Increase Urgency

We will move toward and become like that which we think about. This means we must prompt the individuals in the situation we are trying to change to begin thinking about and moving toward change. To do this successfully, we have to give them a reason! Most individuals are slow to take action when they have no motivation to do so. But how do we do that? And how do we accomplish not just motivation, but urgent motivation?

Specific questions or items to address:

Read Step 1 “Increase Urgency” from Kotter and Cohen's The Heart of Change. Review the questions page in the exercise on page 33 to construct part of your project which addresses the need to create urgency. Use the list of questions in #1 of the exercise along with the feedback you received from your instructor to revise and improve Part 1 of your project.

Then use the questions in #2 and #3 to write Part 2 of your paper. You may also find page 36 helpful in reviewing the key points of what to do and not do when creating urgency for change. Be sure your paper touches on the key elements of each as they pertain to your organization.

Be sure to include at least three scholarly references to support your assertions written in your own words. Do not copy word for word from the course text or any other sources. Your submission this week is Part 2 of the final project.

The requirements below must be met for your paper to be accepted and graded:

• Write between 1,000 – 1,500 words (approximately 4 – 6 pages) using Microsoft Word in APA style.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
• 1. Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
  2. Secondary and credible sources such as, CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
  3. Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.