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MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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In Strategy Capsule 2.3 (Chapter 2), we observed that Ford’s profitability was low primarily because its costs were high. Using the value chain shown in Figure 9.4 and what you know about Ford (including the information in Strategy Capsule 2.3), what suggestions would you offer as to how Ford might lower its costs of producing cars?
Answer needs to be at 75 words
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