WRTG 394 students,
In preparation for writing assignment #3, you have identified a problem or need in your
workplace or in your community for which you would like to recommend a solution.
Your next step is to write a proposal memo. The memo is to be read by a decision-maker or
group of decision-makers. This decision-maker or group of decision-makers will approve or turn
down the proposal based on the information in the memo.
For writing assignment #3, you will write the proposal memo. In this proposal memo, you
will seek approval to begin work on this project, which will include an investment of your time
to conduct primary and secondary research.
You goal in writing the memo is to receive formal permission from these decision-makers by
convincing them that, first, there is legitimate problem or need to be addressed and, second, that
there are reasonable recommendations and solutions that make sense for your company or
community organization. The introduction of the memo should clearly state that you are proposing to carry out a
study. The introduction should also make reference to any previous discussions you have
had about your plans with any individuals named in the memo's header. The body of the memo should have the following information: the background of the problem or need
the benefits to the company or community that will accrue by virtue of you doing this
study
how you will conduct the study (methods and procedures; these are especially
important if you will doing any internal surveying, interviewing, or data collection)
the amount of time you will need to invest in doing this work as well as any budget
or help you will need
what you will deliver at the end of the process and when you will deliver it
your qualifications and experience that will enable you to be successful in this
endeavor The conclusion should contain the formal request for approval. It should also remind the
decision-makers of the benefits that will accrue due to your work. Assignment Rubric:
Formatting of the memo
The memorandum follows standard conventions for its
header, including the Date, To, From, and Subject lines
Audience
The memo is written to a specific decision-maker
Introduction of the memo
The introduction states that the writer is proposing to carry
out a study Excellent
10 points Excellent
15 points
Excellent
3 points Good
8 points Good
12 points
Good
2 points Fair
7 points Fair
10 points
Fair
1.5 points Needs
improvement
6 points
Needs
improvement
7 points
Needs
improvement
1 point 15 points 12 points 10 points Needs
improvement
7 points The memo describes the benefits to the company or
community 10 points 8 points 7 points 6 points The memo indicates how the writer will conduct the study,
including details of primary and secondary research
involved 10 points 8 points 7 points 6 points 5 points 4 points 3 points 2 points The memo indicates any resources (budget, support,
personnel, etc.) needed for successful completion of the
project 5 points 4 points 3 points 2 points The memo provides a date and method of delivery of the
final product: the research-based persuasive report 2 points 1.5 points 1 point 0.5 points Body of the memo
The memo describes the background of the problem or need The memo indicates the amount of time that will be needed Conclusion of memo
The conclusion contains a formal request for approval.
The conclusion reminds the decision-makers of the benefits
that will accrue from the work being proposed
Grammar and mechanics
The conventions of Standard Written English, including
usage and punctuation, are maintained throughout the
document Overall Score Excellent Good Fair 5 points 4 points 3 points Needs
improvement
2 points 5 points 4 points 3 points 2 points Excellent Excellent
15 points Excellent
90 or more Good Good
12 points Good
80 or more Fair Fair
10 points Fair
70 or more Needs
improvement
7 points Needs
Improvemen
t
60 or more Does not pass
5 points
Does not pass
5 points
Does not pass
0 points
Does not pass
5 points
5 points
5 points
1 point
1 point 0 points
Does not pass
1 point
1 point
Does not pass 5 points Does not pass
0 or more

 

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