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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
After reading the case, please responds to the case questions in a 3 page APA formatted paper.Â
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1.      Is Veja more or less successful than other brands in the ethical fashion movement? Explain your criteria.
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2.      In which key ways does Veja's business model differ from that of conventional fashion industry firms? What role do those differences play in terms of partnership and acquisition?
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3.      How did the founders build the brand? Did they use any magic ingredients, or was it business as usual?
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4.      How did Veja's founders choose brand, product and process extensions?
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5.      Provide your best estimate of Veja's worth. What considerations are included in your valuation?
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6.      If Veja were to sell to Timberland, what would be the consequences on the ethical fashion industry and the conventional fashion industry?
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