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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Analyzing an Income Statement
Ashford University Discussion
Income statements are presented in the table below for the Elf Corporation for the years ending December 31, 2010, 2009, and 2008. Write a one-paragraph analysis of Elf Corporation’s profit performance for the period. Create a common-sized income statement for the three years. What conclusions can you draw from the different parts of the statement? What are the causes and effects of Elf's performance for those three years?
Elf Corporation Income Statements for the Years Ending December 31
(in millions)201020092008Sales$700$650$550Cost of goods sold  350  325  275Gross profit 350 325 275Operating Expenses:   Administrative 100 100 100Advertising and marketing   50   75   75Operating profit$200$150$100Interest expense   70   50   30Earnings before tax$130$100$  70Tax expense (50%)   65    50   35Net income$  65$ 50$  35Â
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