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| Teaching Since: | May 2017 |
| Last Sign in: | 356 Weeks Ago, 4 Days Ago |
| Questions Answered: | 20103 |
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MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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3-4 pages with referencesÂ
. Your article should cover one or more of the following topics that were introduced in your readings:
·  multicultural marketing
·  global implementation planning
·  global marketing and sales strategies
Support your analysis with what you have learned from the course text, in addition to peer-reviewed articles.
Strahle, W. M., Spiro, R. L., & Acito, F. (1996). Marketing and sales: Strategic alignment and functional implementation. The Journal of Personal Selling & Sales Management, 16(1), 1-1. Retrieved from http://search.proquest.com/docview/216749395?accountid=32521
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