ntrepreneur's promotional strategy
In planning an entrepreneur's promotional strategy, it makes no difference whether a product/service to be offered is a customer need or want. The same strategy applies to both.
 True
 False
Question 2
The most important factor in determining price of a product is the customer's perceived value of the product
 True     False
Question 3
Brand loyalty depends on all of the following, EXCEPT:
 a.Favorable results of product usage
b.Positive reinforcement of previous action
c.Consistent purchase of a variety of brands
d.Failed promotion by competitor.
Question 4
If an entrepreneur offering a product or service chooses to ignore segmentation........
a.The product or service will fail
b.Costs of marketing will always increase
 c.The strategy is referred to as positioning
 d.The strategy is to appeal to as many people as possible.
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Question 5
An entrepreneur must decide who are the customers are what is the best way to appeal to them. Which of the following activities should an entrepreneur take?
 a.Segmenting the market.
 b.Selecting a target market.
 c.Establishing a unique position in the target market
d.All of the above
e.None of the above
Answers
Status NEW
Posted 15 Jun 2017 03:06 AM
My Price 8.00
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