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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Que.
Assignment 1:Â External Environment Analysis
Purpose: This assignment is the first of three assignments. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.Â
Monitoring competitors' performance is a key aspect of performing an external environment analysis. This assignment provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).
Instructions:
NOTE:  All submitted work is to be your original work (only your work). You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (You are held accountable for in-text citations and an associated reference list only).Â
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Step 1:Â Preparation for the Assignment
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Before you begin to create the PowerPoint, read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade.
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Step 2: How to Set Up the PowerPoint Presentation
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Create a PowerPoint Presentation. The final product will be no longer than 20 slides including the title page and reference page. You will use the note section of the PowerPoint to discuss, explain and support the reasoning and conclusions for the information presented in each slide. The expectation is that what is presented is more than a few sentences.
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Step 3:Â External Analysis
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After reading the course material in the first three weeks, you will perform an external analysis on an industry where a company from the list below operates and competes. You will select one of these companies to complete the analysis.
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Focus on factors related to the company's industry and the environment that it and its competitors make. The factors to measure are those identified in a SWOT, five Forces, PESTEL, EFE, and CPM.
In completing the assignment, you will perform research on a selected company, its industry, and its competitors.
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Step 4:Â Complete an External Environmental Analysis:
Use tools, concepts and information from your own research to perform an external analysis of the company's environment. Include the following:
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Step 5:Â Using the grading rubric, ensure all required elements are represented in the presentation.
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Step 6:Â Proofread for organization, spelling, and grammar and completeness.
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Step 7: Submit the presentation in the Assignment Folder  (The assignment submitted to the Assignment Folder will be considered a student's final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor.)
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