Comprehensive Analysis of Amazon.com, a Fortune 500 Company

 

For this Individual Project you will analyze publicly available information about Amazon.com, a Fortune 500 Company, and develop an assessment of the corporate strategy and its ability to increase competitive advantage.

 

DETAILS:

Your analysis should include an in-depth review of the Amazon's most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL http://www.sec.gov/edgar/searchedgar/companysearch.html . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement. Direct competitors are identified in the "Comparator Group" section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company's strategy and competitive position.

A thorough analysis requires evaluation of various external stakeholders:

• Competitors
• Industry
• Vendors
• Customers
• Governmental entities
• Communities

Internal stakeholders that should be considered in the analysis include:

• Shareholders
• Board of Directors
• Management
• Employees

A comprehensive SWOT analysis should be performed relative to the Company's ability to improve its competitive advantage.

The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles.

Your work should demonstrate your ability to:

• Apply critical thinking skills to analyze business situations.
• Apply principles of quantitative and qualitative research to business cases.
• Describe the opportunities provided by technology for businesses.
• Appropriately use effective communication techniques.
• Apply the standard of APA style to all research and writing tasks.

 

REQUIRED:

• This assignment requires you to obtain and analyze information at the company, industry and market levels using various databases and reports found in online libraries, in addition to at least eight (8) professional or academic peer-reviewed articles. NOTE: Article collections (scholarly databases) may be accessed in through online Libraries. Suggestions are:
• ABI Inform Global
• Academic Search Premier
• Business Source Premier

Library examples are:

https://login.proxy.cecybrary.com/menu

https://www.questia.com/

http://onlinelibrary.wiley.com/

https://www-ebscohost-com.proxy.cecybrary.com/

https://www.ebscohost.com/academic/business-source-premier

https://www.nypl.org/collections/articles-databases/academic-search-premier

http://www.proquest.com/products-services/abi_inform_global.html

 

FORMAT:

Create report presenting the findings of your comprehensive analysis examining the Company's corporate strategy and its ability to increase competitive advantage. The written report will have a body length of 10-12 pages excluding title, outline, executive summary, references, and appendices. Quotation limits should be Not more than 10% of the body of the paper, all of which must be properly attributed in APA format.

Present your findings as a 12 -14 body page length Word document formatted in APA style.

Submitting your assignment in APA format means, at a minimum, you will need the following:

1. TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALS
2. OUTLINE. Proper format reading similar to a table of contents.
3. EXCUTIVE SUMMARY. Minimum one page (max. of two pages) in length A summary of your paper...not an introduction.
4. BODY. The body of your paper begins on the page following the executive summary page(s) and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The type face should be 12-pt. Times Roman in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 12 - 14 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is reqiured (minimum of 8).
5. REFERENCE PAGE (S). Minimum of eight (8). References that align with your in-body academic sources are listed on a new page after the conclusion of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper and lower case usage as appropriate for the type of resource used. Remember, the Reference Page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
6. APPENDICES. Charts, tables, etc. if any start on a new page after the reference page(s).

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Status NEW Posted 15 Jun 2017 04:06 AM My Price 10.00

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