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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
You’ve been assigned by the CEO or head of the organization as the crisis
management team. You’ve got to come up with a plan, specifically:
1) What should you do to address the cause and immediate threats of the crisis? What actions other than communications do you take?
2) How do you communicate about the crisis?
• What do you say?
• How do you say it?
• Who should say it?
• Who do you say it to?
• When do you say it?
Select ONE of the Crisis Situations in the attached below. Make a short (5 mins max) presentation covering the points above. As part of the assignment, you will need to hand in a written copy of any
official statement.
Attachments:
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