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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan.
The Organization is General Motors Company.
Select a scenario from the following list: Below is the Chosen Scenario
·        An organization wants to evaluate its perceived customer service.
Write a 250 -word detailed outline of your Market Research Implementation Plan in which you address the following:
·        Describe your selected organization and scenario.
·        Based on your selected scenario, identify the detailed areas in which market research is needed - such as population, target market, and per capita - and describe their importance to the organization in the selected scenario.
·         Develop an outline with headings and a brief paragraph for each of the sections that you anticipate having in your final Market Research Implementation Plan. <~~ THIS IS THE BULLET NEEDED TO BE WORKED ON! AS WELL AS AN CONCLUSION! ONE SOURCE REQUIRED AS WELL!
Format your outline consistent with APA guidelines.
NO PLAGIARISM!!!!!!
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