Assignment 2: Case Analysis: Charlotte Beers at Ogilvy and Mather Worldwide

 Ogilvy and Mather Worldwide is the sixth largest advertising agency in the world. This case examines the process of formulating a vision statement and leading a transformation effort amidst industry changes and organizational crisis. For this assignment, you will assess the vision of Ogilvy and Mather and the vision-creating process. You will also identify strategies used to support the change vision and apply Kotter's eight-stage framework for managing change to the case.

After reading the case, write a 4-5 page paper in which you answer the following:

1.       What is the vision of Ogilvy and Mather and what is your assessment of this vision?

 · Is the vision clear?

 · How does it fit strategically with what the company is doing?

 · Who are the most important internal and external stakeholders?

· Does the vision address stakeholders needs and is it aligned with the company’s goals?

2.       What is your assessment of the vision-creating process that Beers and her team went through to create the vision?

 · Who was involved and was it the right level of involvement?

· How was buy-in created and how effective was Beer’s leadership style?

 · Was there resistance to this change and how was it dealt with?

3.       Relate Kotter’s eight-stage process to the case.

 · Discuss and analyze two stages you feel the organization used effectively and two stages where you felt there could have been significant improvement.