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Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 249 Weeks Ago, 1 Day Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
"What Was Volkswagen Thinking?," Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useem’s article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.Your response should be at least 500 words in length.
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