Dr Nick

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About Dr Nick

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Teaching Since: May 2017
Last Sign in: 339 Weeks Ago, 5 Days Ago
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Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Business & Finance Posted 20 Jun 2017 My Price 13.00

Abell’s three-dimensional business

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Describe Abell’s three-dimensional business-definition model and explain where it can be utilized. Then, consider Reader’s Digest Association, publisher of Reader’s Digest, the largest circulation magazine in the world in 1992. As famous and as popular as its magazine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Using Abell’s model, explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.In addition to the text, you must use at least one scholarly source. Your paper must be two to three pages in length (excluding a cover page and reference page) and formatted according to APA style guidelines

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Dr Nick
(4)
Status NEW Posted 20 Jun 2017 09:06 AM My Price 13.00

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