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Category > Business & Finance Posted 21 Jun 2017 My Price 8.00

Unit VIII Scholarly Activity Mobile Gourmet Popcorn Shop Marketing Metrics

Unit VIII Scholarly Activity

Marketing Plan: Marketing Metrics

ï‚· Marketing Metrics Overview

ï‚· Application to Fictional Company

This section of the marketing plan will review the concept of marketing metrics with the application of five metrics to the company marketing plan. Using the Marketing Metrics chart-Table 22.9 located on page 642 of the textbook, select one metric in each of the five marketing metric categories (5 total). For each metric identified, provide a description of the metric, demonstration of how it will be calculated and finally, how it will be used in your company. Include specific, measurable goals within your metric. Include research beyond the textbook to fulfill these requirements.

Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.

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SmartExpert
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Status NEW Posted 21 Jun 2017 12:06 AM My Price 8.00

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file 1498007671-Unit VIII Scholarly Activity Mobile Gourmet Popcorn Shop Marketing Metrics.docx preview (769 words )
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