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Adelphi University/Devry
Apr-2000 - Mar-2005
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Adelphi University
Sep-2007 - Apr-2017
 Forecasts have powerful influence on what companies do, through budgets and other planning procedures. Thus, forecasting merits significant management attention and commitment. Provide an example of a budget or sales forecast for a major airlines and outline the components of this budget or forecast.Â
As a marketing manager for a major airline, you are faced with strategic planning decisions of growing sales and increasing market share in the leisure travel market. Your boss walks into your office and requests an analysis of past sales in the leisure travel market using regression analysis (Tip: Review video Forecasting in Excel Using Simple Linear Regression in Activity 4.2). Using the Excel data file linked below, create a regression analysis with a graph that you can present to your boss for a meeting next week. Include a summary of your findings that:
Wri-----------tte-----------n A-----------ssi-----------gnm-----------ent----------- Mo-----------dul-----------e 4----------- Re-----------vie-----------w A-----------irl-----------ine-----------s M-----------ark-----------et -----------Ana-----------lys-----------is-----------