Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

This is a learning team assignment, but you will only do 3 slides. The company we are using is Callaway Golf and they will be marketing a new golf driver.

Create a Microsoft® PowerPoint® presentation which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy

In 3 PowerPoint Slides W/ Detailed Speaker notes

Discuss the differences between the traditional media option and the new media option in terms of REACH- how do we use these forms of media to reach the correct audience?

You are only responsible for 3 slides. Please include detailed speaker notes and add some pics in the slides! Thanks