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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
A bank in a medium-sized mid-western city, Firm X, currently charges $1 per transaction
at its ATMs. To determine whether to raise price, the bank managers experimented with
a number of higher prices (in 25-cent increments) at selected ATMs. The marginal cost
of an ATM transaction is $0.50.
ATM Fee Usage $2.00
$1.75
$1.50
$1.25
$1.00 1,000
1,500
2,000
2,500
3,000 What ATM fee should the bank charge?
Please show all work.
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