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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
 From our pricing material, analyze the willingness to pay (WTP) for potential customers of a TV delivery company. Note: MC is zero so your job is to maximize revenue.
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                                                  WTP for Network TV                      WTP for Sports/Special Interest
Â
Emma the Series Lover         $15                                                    $4
Â
Sarah the Event Watcher         $9                                                   $12
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A.       Calculate total R if the products are priced separately.
B.        Calculate total R if the products are bundled.
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