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Category > Business & Finance Posted 23 Jun 2017 My Price 6.00

Chinese consumer tastes

After watching the video on the Chinese consumer tastes, and reading New York Times article that discusses the changing consumer tastes for the traditional dish of Shark Fin Soup, answer the following questions:

What strategy are American companies employing in China?

How does Frito Lay's approach impact their business?

Based upon your answer to question #1, what organizational structure is appropriate?

What will determine the American snack companies' success in China?

Will a localization strategy provide a sustainable competitive advantage for American companies?

Of the products and flavors discussed in the video and news article, which might be most vulnerable to changing consumer tastes or issues that could impact their sales?

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SuperTutor
(15)
Status NEW Posted 23 Jun 2017 01:06 AM My Price 6.00

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