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Category > Business & Finance Posted 23 Jun 2017 My Price 6.00

What are the most important ethical issues in marketing/advertising?

What are the most important ethical issues in marketing/advertising? What makes this business activity ethical or unethical? What moral norms do Rae and Wong and the other authors in chapter 9 say must be part of an ethics of marketing/advertising? What kind of wrong doing or occurred with Enron's unethical use of marketing/advertising? In contrast, how can advertising be used to promote Corporate Social Responsibility (CSR)? 

 

Use sources from these videos:

  • View the video published by the Greenleaf Center on "Servant Leadership." http://www.youtube.com/watch?v=tnCCs1aoiMo
  • This video is a TED talk: "The dangerous ways ads see women," Jean Kilbourne (Dr. Kilbourne also has an article in the textbook): https://www.youtube.com/watch?v=Uy8yLaoWybk&list=PLSXgeGGqG9E7vaK57 c98FDclVjRxrbFpe&index=13
  • This video is a TED talk: "Marketing food to children": Anna Lappe: https://www.youtube.com/watch?v=0bop3D7-dDM 

Answers

SuperTutor
(15)
Status NEW Posted 23 Jun 2017 01:06 AM My Price 6.00

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