PART-A

To successfully complete this piece of assessment you will be developing a business case document.

The business case document should be a minimum of 1,500 words and no longer than 3,000 words.

The Business Case Report
The objective of the business case report is to develop your ability to convincingly argue a business case, which is a key function of business development. To successfully complete the business case document your group is required to undertake the following activities:

• Identify for whom and/or for which organisation you will be writing the business case document. (You should choose people and/or an organisation that at least one person in your group knows a lot about, such as a group member's current or past employer. Alternatively, you may choose people and organisations that are written about regularly in the business press, as there should be lots of publicly available information about them.)
• Identify an innovation that your group believes could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time.
• Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation.
• Develop the business case document based on the business template provided in class. This will require you to write a business case with five separate sections: 1) The problem; 2) Benefits; 3) Strategic response; 4) Project options analysis; and 5) Delivery of recommended solution.

Students will have the opportunity to work on the business case document in class from Week 6 and is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a commercial setting.

Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each team. Teams are encouraged to work with content beyond Tidd& Bessant (2013) and Ostervalder&Pinger 2013. Teams must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured.

You should have at least 10 refereed journal articles, appropriate justification or mathematical models (such as, Wolfram alpha), and business development issues specific to the problem or need expressed.

 

 

 

 

PART-B

You will be presenting your business case via a Powerpoint presentation.

The Powerpoint presentation should be roughly 15 minutes in duration.

"The Bid" and Business Case Powerpoint Presentation
The final assessment culminates in a group presentation of "The Bid" and the Business Case. Each team is to present a Powerpoint presentation that summaries the key points and arguments of the business case. Each group is required to contribute to the presentation (roughly) equally.

Each presentation should begin with a 2 minute pitch of why the business case should be approved. The pitch will give you the opportunity to practise making a case pithily, just in case you do get the opportunity to talk alone with a decision-maker for a short period of time prior to a more formal presentation of your ideas. You should nominate one person to present the 2 minute pitch. The more formal Powerpoint presentation should follow and involve everyone in your group.

Inbusiness, solid presentations comprise crucial social occasions where key stakeholders are given compelling reasons why they ought to accept, endorse, and finance the risk component of the business case. The upside gains versus the downside risks are addressed in full, and detail associated with payback (ROI) forms part of the recommendation to action.