usiness and professional communication: Principles and skills for leadership
Reference textbook: Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication: Principles and skills for leadership (2nd ed.). Upper Saddle River, NJ: Pearson.
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Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook:
1. How you will hook your listener
2. Identify the customer's key issues
3. Make the recommendation
4. Stress benefits, not features
5. Make the close
6. Respond to objections
Create a  one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.
Create a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.
Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.
You may only use your textbook as a resource for this final assignment.
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Posted 23 Jun 2017 03:06 AM
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