Miss Natalia
$20/per page/Negotiable
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can take to improve those decision Amazon.com. The Amazon.com has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Prompt
You will work with your instructor to choose a firm (Amazon.com )for which you can find reliable data and information, both at the firm level and the industry level. The firm you select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that you will find useful for your analysis. Once you have selected a firm for your case study (chosen firm is Amazon.com), you will gather information and data relevant to Amazon.com and its industry and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for Amazon.com. You will compose a 7–9-page research paper in which you will analyze the market and business data to explain how the core microeconomic principles impact the sustainability of Amazon.com, and your recommendation will suggest the actions the they can take to ensure success.
Specifically the following critical elements must be addressed:
a) Outline the purpose of this paper and how it will inform your conclusion.
b) Summarize the history of Amazon.com, and provide an overview for what Amazon does and what goods/services it sells.
a) Evaluate trends in demand over time, and explain Amazon’s impact on the industry and thei company. You should consider including annual sales figures for the product your Amazons sells.
b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to include a graphical representation of the data and information used in your analysis.
Milestones
the overall market for your firm.
Milestone One: Introduction ASSIGNMENT COMPLETE
In Module Two, you will submit a draft of the introduction (Section I) of your research paper, including all critical elements of Section I as listed above. In one to two pages, you will detail the purpose of the paper, summarize the history of the firm, and provide an overview of the firm. This milestone is graded with the Milestone One Rubric.
Milestone Two: Supply and Demand Conditions and Price Elasticity of Demand ASSIGNMENT COMPLETE
In Module Four, you will submit a draft of the supply and demand conditions (Section II) and price elasticity of demand (Section III) of your research paper, including all critical elements as listed above for each of those sections. Each of these sections should be one to two pages in length and should incorporate relevant data and supporting evidence. This milestone is graded with the Milestone Two Rubric.
Milestone Three: Costs of Production, Overall Market, and Recommendation ASSIGNMENT COMPLETE
In Module Five, you will submit a draft of the costs of production (Section IV), overall market(Section V), and recommendation (Section VI) of your research paper, including all critical elements as listed above for each of those sections. Each of these sections should be one to two pages in length and should incorporate relevant data and supporting evidence. This milestone is graded with the Milestone Three Rubric.
Final Submission: Research Paper ASSIGNMENT DUE 6/25
In Module Seven, you will submit your research paper. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
Deliverables
|
Milestone |
Deliverables |
Module Due |
Grading |
|
1 complete |
Introduction |
Two |
Graded separately; Milestone One Rubric |
|
2 complete |
Supply and Demand Conditions and Price Elasticity of Demand |
Four |
Graded separately; Milestone Two Rubric |
|
3 completed |
Costs of Production, Overall Market, and Recommendation |
Five |
Graded separately; Milestone Three Rubric |
|
DUE 6/25 |
Final Submission: Research Paper |
Seven |
Graded separately; Final Project Rubric |
Final Project Rubric
Guidelines for Submission: Your research paper must be 7 to 9 pages in length (plus a cover page and references) and must be written in APA format. Use double
spacing, 12-point Times New Roman font, and one-inch margins. Include at least five references cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.
|
Critical Elements |
Exemplary (100%) |
Proficient (85%) |
Needs Improvement (55%) |
Not Evident (0%) |
Value |
|
|
Introduction: Purpose |
Meets “Proficient” criteria and uses industry-specific language to establish expertise |
Outlines the purpose of the paper and how it will inform the conclusion |
Outlines the purpose of the paper, but does not explain how it will inform the conclusion |
Does not outline the purpose of the paper |
6.5 |
|
|
Introduction: History and Overview |
Meets “Proficient” criteria, and choice of company is well suited to the analysis |
Comprehensively summarizes the history of the firm and provides an overview for what the firm does and what goods/services it sells |
Summarizes the history of the firm and provides an overview for what the firm does and what goods/services it sells, but summary is not comprehensive or overview lacks details |
Does not summarize the history of the firm or provide an overview |
6.5 |
|
|
Conditions: Impact |
Meets “Proficient” criteria and explains in detail reasons for the trend |
Effectively evaluates trends in demand over time and explains their impact on the industry and the firm |
Evaluates trends in demand over time, but evaluation is ineffective or does not explain their impact on the industry and firm |
Does not evaluate trends in demand over time |
6.5 |
|
|
Conditions: Firm’s Actions |
Meets “Proficient” criteria and is well qualified with concrete examples |
Analyzes information and data related to the demand and supply for the firm’s product(s) to support recommendation for the firm’s actions and includes graphical representation of data and information |
Analyzes information and data related to the demand and supply for the firm’s product(s), but information and data do not support recommendation for the firm’s actions or do not include graphical representation of data and information |
Does not analyze information and data related to the demand and supply for the firm’s product(s) |
6.5 |
|
|
Price Elasticity of Demand: Analyze |
Meets “Proficient” criteria and uses research to illustrate claims |
Analyzes the available data and information and justifies how the price elasticity of demand for the firm’s product was determined |
Analyzes the available data and information, but does not justify how the price of elasticity of demand for the firm’s product was determined |
Does not analyze the available data and information to determine the price elasticity of demand |
6.5 |
|
|
Price Elasticity of Demand: Consumer Responsiveness |
Meets “Proficient” criteria and reviews all factors of elasticity |
Explains the factors that affect consumer responsiveness to price changes for the product using the concept of price elasticity of demand as a guide |
Explains the factors that affect consumer responsiveness to price changes for the product, but does not use the concept of price elasticity of demand as a guide |
Does not explain the factors that affect consumer responsiveness to price changes for the product |
6.5 |
|
|
Price Elasticity of Demand: Pricing Decisions |
Meets “Proficient” criteria and uses research to illustrate claims |
Accurately assesses how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth |
Assesses how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth, but assessment is inaccurate |
Does not assess how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth |
6.5 |
|
|
Costs of Production: Profitability |
Meets “Proficient” criteria and provides concrete examples to substantiate claims |
Analyzes the various costs a firm faces, their trends over time, and how they have impacted the firm’s profitability |
Analyzes the various costs a firm faces and their trends over time, but does not discuss how they have impacted the firm’s profitability |
Does not analyze the various costs a firm faces, their trends over time, or how they have impacted the firm’s profitability |
6.5 |
|
|
Costs of Production: Output Decisions |
Meets “Proficient” criteria and provides insight into how the firm can manage those costs |
Accurately applies the concepts of variable and fixed costs to the firm for informing its output decisions |
Applies the concepts of variable and fixed costs to the firm for informing its output decisions, but applies concepts inaccurately |
Does not apply the concepts of variable and fixed costs to the firm for informing its output decisions |
6.5 |
|
|
Overall Market: Market Share |
Meets “Proficient” criteria and presents the data graphically and over time |
Discusses the market share of the firm and its top competitors by providing details on current percentages for each firm and describing the trend over time |
Discusses the market share of the firm and its top competitors, but does not provide details on current percentages for each firm or does not describe the trend over time |
Does not discuss the market share of the firm and its top competitors |
6.5 |
|
|
Overall Market: Barriers to Entry |
Meets “Proficient” criteria and provides specific examples of successful and/or failed entrants into the market |
Analyzes the barriers to entry in this market to illustrate the potential for new competition and its impact on the firm’s future in the market |
Analyzes the barriers to entry in this market, but does not illustrate the potential for new competition or its impact on the firm’s future in the market |
Does not analyze the barriers to entry in this market |
6.5 |
|
|
Overall Market: Market Structure |
Meets “Proficient” criteria and provides specific examples to demonstrate the market structure and firm’s influence |
Describes the market structure for this firm and accurately analyzes how this affects the firm’s ability to influence the market |
Describes the market structure for this firm, but does not analyze how this affects the firm’s ability to influence the market or analysis is inaccurate |
Does not describe the market structure for this firm |
6.5 |
|
|
Recommendation: Future Production |
Meets “Proficient” criteria and relates recommendation to the economic principles presented in the paper |
Effectively develops a recommendation for how the firm can manage its future production by synthesizing the data presented |
Develops a recommendation for how the firm can manage its future production, but recommendation is not effective or is not based on a synthesis of the data presented |
Does not develop a recommendation |
6.5 |
|
Recommendation: Recommended Action |
Meets “Proficient” criteria and provides advice for how to strengthen its position in the market |
Suggests how the firm’s position within the market and among its competitors will allow it to take the recommended action |
Suggests how the firm’s position within the market and among its competitors will allow it to take the recommended action, but suggestions are not appropriate |
Does not suggest how the firm’s position within the market and among its competitors will allow it to take the recommended action |
6.5 |
|
Recommendation: Sustain its Success |
Meets “Proficient” criteria and provides specific ideas for how the firm can sustain its success |
Describes how the firm can sustain its success going forward by evaluating the findings from demand trends and price elasticity |
Describes how the firm can sustain its success going forward, but does not evaluate the findings from demand trends and price elasticity in the discussion |
Does not describe how the firm can sustain its success going forward |
6.5 |
|
Articulation of Response |
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format |
Submission has no major errors related to citations, grammar, spelling, syntax, or organization |
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas |
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas |
2.5 |
|
Earned Total |
100% |
||||