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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
4 Questions - From Case study.
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I am taking a "Business Strategy Class", and I need to review the article "China Market Entry Strategy Of Paris Baguette" do additional research and answer the 4 questions below. (The article is uploaded below).
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 CASE QUESTIONS:Â
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1. Why do firms decide to enter the overseas market? Discuss the issues about local franchise business's environmental change.
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2. What are Paris Baguette's strong points compared to competitors? What are Paris Baguette's weak points compared to competitors?
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3. How can Paris Baguette reduce the risk that may arise in adopting franchise strategy in China?
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4. What are the main points of Paris Baguette's global strategies?
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The report should be prepared according to this format:
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Introduction/Context (write about one page summarizing the case; include the context, that is why is this case written and what are the learning points)
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Q1Â (list the question)
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A1Â (your answer)
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Etc.
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Conclusion (write no more than one page of your conclusions and observations)
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Work cited
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Use list (bullets), graphs, charts, tables, etc. to make the report more effective.
I am supplying an example. SEE ATTACHED FILE. (EXAMPLE_1)
Be sure to use data available in the Case supplemented with additional research.
The report must be between 4 and 5 pages, 1.5 space with font TNR11.
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YOU NEED TO READ THE ARTICLE in order to answer the questions.
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YOU CAN USE THE INTERNET AS A SOURCE TOO!!!
Do not forget to add CITATIONS and REFERENCES!!!
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NO PLAGIARISM!!!
IMPORTANT:Â The paper will need to pass an Anti-Plagiarism software!!!
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DO NOT COPY AND PASTE FROM THE INTERNET!!!
Also don't just copy from somewhere and change the words so it passes the software. I won't accept it. You have to create an original paper.
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DO NOT WASTE MY TIME AND YOURS - DO NOT COPY - READ THE MATERIAL AND CREATE AN ORIGINAL PAPER.
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I WON'T BE ABLE TO ACCEPT YOUR WORK IF YOU DON'T FOLLOW THE INSTRUCTIONS!!!
THANKS.
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