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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
4 Questions - From Case study.
I am taking a "Business Strategy Class", and I need to review the article "China Market Entry Strategy Of Paris Baguette" do additional research and answer the 4 questions below. (The article is uploaded below).
CASE QUESTIONS:
1. Why do firms decide to enter the overseas market? Discuss the issues about local franchise business's environmental change.
2. What are Paris Baguette's strong points compared to competitors? What are Paris Baguette's weak points compared to competitors?
3. How can Paris Baguette reduce the risk that may arise in adopting franchise strategy in China?
4. What are the main points of Paris Baguette's global strategies?
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The report should be prepared according to this format:
Introduction/Context (write about one page summarizing the case; include the context, that is why is this case written and what are the learning points)
Q1 (list the question)
A1 (your answer)
Etc.
Conclusion (write no more than one page of your conclusions and observations)
Work cited
Use list (bullets), graphs, charts, tables, etc. to make the report more effective.
I am supplying an example. SEE ATTACHED FILE. (EXAMPLE_1)
Be sure to use data available in the Case supplemented with additional research.
The report must be between 4 and 5 pages, 1.5 space with font TNR11.
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YOU NEED TO READ THE ARTICLE in order to answer the questions.
YOU CAN USE THE INTERNET AS A SOURCE TOO!!!
Do not forget to add CITATIONS and REFERENCES!!!
NO PLAGIARISM!!!
IMPORTANT: The paper will need to pass an Anti-Plagiarism software!!!
DO NOT COPY AND PASTE FROM THE INTERNET!!!
Also don't just copy from somewhere and change the words so it passes the software. I won't accept it. You have to create an original paper.
DO NOT WASTE MY TIME AND YOURS - DO NOT COPY - READ THE MATERIAL AND CREATE AN ORIGINAL PAPER.
I WON'T BE ABLE TO ACCEPT YOUR WORK IF YOU DON'T FOLLOW THE INSTRUCTIONS!!!
THANKS.
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