Week 3 - MAIF Case Activity
In this activity, you will be comparing a MAIF's approach to using social media to the "What's your social
media strategy?" article. This will be done by looking at each stake holder's perspective on the
technology, identifying the technology's function, observing the technology's impact on the organization,
and connecting them to the strategic intent. Use all of the provided information (articles, videos, etc.).
Step 1 - Technology/Application Identification - Complete the grid to identify the types of social media
technologies that could be used, their function, and who would be involved in their use or what process
do they contribute to. (Feel free to add rows.) Please go beyond the case technology mentioned and
other applications that you feel would be appropriate.
Technology/Application Function Who uses/Stakeholder Comments: Step 2 - Impact on Organization and Process - Copy the list of social media technologies/applications in
this grid. Have you observed any impact on the organization and/or process. Impact on the organization
could be changes in normal job roles (duties, responsibilities, etc), changes in organization structure, or
changes in management structure. Impact on process could include changing responsibilities of data
collection, automating duties that were once completed by employees or customers, or changes in rules
governing the process.
Technology/Application Organization Impact Process Impact Comments: Step 3 - Connecting to Strategy - Does the organization have a stated social media strategy? Is their
approach documented? If it is stated, please restate in your own words. If not explicitly expressed, what
do you think the strategy should be?
Comments: Step 4 - Look at other public entities in the marketplace. Compare their use of social media technology
to the case company. What is similar? What is different? (Pick one or two that best emphasize similar or
dissimilar traits). Competitor Name Technology Similar Dissimilar Comments: Step 5 - What is your evaluation of the MAIF's intended use of social media technologies? How would
you measure success of this initiative? How would you approach the situation differently? Is there a risk
to using social media in this type of manner?

• 1498187946-MAIF Case 1.pdf
• 1498187947-MAIF Case activity 1.docx

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